Whilst it certainly wasn’t produced by them, ‘DJ (I Could Be Dancing)’ stinks of Stock Aitken Waterman and their cheesy, formulaic, hit making methods.
Now, Alphabeat have never been ones to pretend they were anything other than a fun, inoffensive act; but the singles from their debut album at least treaded the line between ‘guilty pleasure’ and ‘indie pop’.
This effort, however, has a distinctly Eurodance sound, no doubt aimed at the discothèques of their native Copenhagen; driven as it is by a commercial trance beat and several subsequent breakdowns. This is fine, but the popularity of such tracks diminished long before the turn of the century, or at least I hope it did.
Stine Bramsen and Anders SG bounce off one another vocally, and the chemistry is admittedly effective within the strict restraints that the band have placed upon themselves. All the same, it oozes of Top Of The Tops Circa two decades ago which, no matter how nostalgic you may be, isn’t the least bit progressive.